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Apartment Therapy x Glade

Fast & Fancy Holiday

Apartment Therapy x Glade

Fast & Fancy Holiday

Location
Soho, NYC
Event type
Pop Up
Client
Apartment Therapy, SC Johnson
Apartment Therapy wanted an immersive experience to showcase Glade’s Holiday candles. With modest resources, Hunters Point designed and produced a 2 day event capable of trafficking over 800 to bring to life the creative with hosting hints.
A workshop on personalized gifting utilized influencer Emily Schuman of Cupcakes + Cashmere and provided a shopping kick off by offering the candles for sale on site. The 2 event days with 18 pre-registered sessions sold out. Guests felt compelled to act: purchasing additional candles, resulting in 80% of the entire inventory selling out.

Our Services & Deliverables: Live Production, Budgeting & Schedules, Permits, Venue Sourcing & Negotiation, On-Site & Online Logistics, Ticketing, Registration & Analytics, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Creative, Development & Strategy, Programming, Run of Show, Stage & Art Direction, Design, Environmental & Scenic Design, Art Direction & Graphic Design, Interior Design, Wardrobe, Styling, Hair & Makeup, Furniture & Talent Booking & Management.
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