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Jaguar Born to be Bad
Press Conference
Jaguar Born to be Bad
Press Conference
Location
NYC
Event type
Press Event
Client
Jaguar
Hunters Point produced the press conference for Jaguar to announce the release of their most recent F-Type Coupe, and to introduce their new advertising campaign, “Good To Be Bad.” This British villain themed campaign, produced by Tom Hooper, includes the brand’s first ever Super Bowl commercial. The presentation, led by Jaguar executives, was viewed by over 250+members of the media, onsite at The London Hotel in NYC or remotely via private, live-streamed webcast.
It detailed their campaign strategy, as well as premiered their teaser commercial that aired on CBS leading up to the official 30-second spot. Special guest, CBS broadcaster and retired NFL quarterback, Phil Simms, was on hand to provide football anecdotes and insight on advertising during America’s most watched sporting event. Since the announcement 66M+ media impressions were secured.
Our Services & Deliverables: Live Production, Virtual Production, Budgeting & Schedules, Permits, Venue Sourcing & Negotiation, On-Site & Online Logistics, Registration & Analytics, Culinary Programs, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Stage & Art Direction, Design, Environmental & Scenic Design, Furniture, Talent Coordination & PR Coordination.
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