Agency Mischief tapped Hunters Point to transform their Koala on the Walla for Steakmas into Koala at the Malla: a traveling photo activation with a giant Outback Koala! Hunters Point tapped a costume pro to build the 6’ tall+ suit while our design team designed and built the 10’x10’ backdrop and all on site graphics. Our production team created the tour route, ROS and managed all operations and logistics across 5 US markets, including securing consumer image releases. Our videographer and photographer created the ultimate content transforming average photo time into social-driving videos that tied the overall seasonal ad campaign into a cheeky viral touch point.