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H&R Block
Tax Prep Tailgate
H&R Block
Tax Prep Tailgate
Location
Phoenix, AZ, Birmingham, AL & Baltimore, MD
Event type
Activation
Client
H&R Block
H&R Block looked to drive awareness and subscriptions to their new online DIY Tax Tools. Building upon NFL football's biggest Sunday game falling within tax season, the brand looked to us to create the new Tax Prep Tailgate in Baltimore, Birmingham and Phoenix. In addition to sourcing and managing all production and venues, we developed the creative and programming strategy, designed all environmental and graphics as well as managed the marketing of the event including PR, social media and promotion.
Our PR effort generated over 7M media impressions, and another 3.2M social impressions to drive 1.4K registrations. Then on game day we witnessed the conversion of 508 new email acquisitions creating a pipeline of new customer leads for local offices. Event attendees enjoyed the great tailgate F&B while getting in on game day football fun with over 2 dozen attendees thrilled to complete their taxes in a stress-free, supportive zone.
Our Services & Deliverables: Live Production, Budgeting & Schedules, Permits, Venue Sourcing & Negotiation, On-Site Logistics, Ticketing, Registration & Analytics, Culinary Programs, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Creative, Development & Strategy, Programming, Run of Show, Design, Environmental & Scenic Design, Art Direction & Graphic Design, Interior Design, Wardrobe, Styling, Hair & Makeup, Furniture, Talent, Booking & Management, Event Marketing & Promotion, PR Coordination, Social Media Management, Media & Marketing Plans & Content Capture.
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