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Sega Sonic Boom
ComiCon
Sega Sonic Boom
ComiCon
Location
NYC
Event type
Conference
Client
Sega
We produced a ComicCon fan event for Sonic Boom! in NYC to highlight two new games on the Wii U and Nintendo 3DS systems, as well as the upcoming premier of the Cartoon Network show. Mirroring a late night talk show set, we collaborated with Hollywood screenwriter to produce a four-hour ticketed show. The event included musical performances, live script readings by the Cartoon Network Sonic Voice Actors, appearances from SEGA brand partner executives, and a talent meet & greet autograph station.
Fans were able to play the new games 14 gaming consoles provided by Nintendo and Wii U and left with signed custom posters, purchased Archie comic drawings, and a glimpse of the new Tomy toys available in stores. The event was a huge success for 2,000 Sonic enthusiasts with fans sharing on social, “Overall, Sonic Boom was probably the best night of my life,” and “Haven’t been able to stop thinking about how great this event was - some of the strongest highlights of my year.”
Our Serviced & Deliverables: Live Production, Budgeting & Schedules, Permits, Venue Negotiation, On-Site Logistics, Culinary Programs, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Creative, Development & Strategy, Programming, Run of Show, Scriptwriting & Copy Writing, Stage & Art Direction, Design, Environmental & Scenic Design, Art Direction & Graphic Design, Interior Design, Hair & Makeup, Furniture, Talent Coordination, PR Coordination & Content Capture.
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